Cool: 'American Icon' is the best book on navigating turnarounds
Tracy Britt Cool · Building Great Businesses | Tracy Britt Cool · Oct 14, 2025 · at 3:05
Tracy Britt Cool, Kanbrick co-founder and former Berkshire Hathaway executive, reflects on reading Bryce G. Hoffman's American Icon about Alan Mulally's turnaround of Ford.
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“I thought it was single-handedly the best book in navigating a turnaround.”
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