Lütke: Shape workplace environments to guide behavior rather than making rules
Tobi Lütke · #41 Tobi Lütke: The Trust Battery · Sep 18, 2018 · at 51:44
Shopify CEO Tobi Lütke discusses using behavioral psychology nudges instead of rigid corporate processes.
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“You change the environment to make it so that people just, their common sense compels them to do the right thing. Like, the shortest way of stating that is, like, water will always follow the easiest path down any kind of mountain, right? Obviously. So you can't, like, the water everyone gets that you cannot go and just post a sign saying, hey, there's a village on the other side of the mountain. I need you, water, to go over there so that they can have water. That sign is not going to work. You will have to You will have to dig a ditch. And so like building companies is actually very similar to me.”
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