Drexler: Relying on historical sales data causes retailers to chase post-peak trends
Mickey Drexler · Mickey Drexler: The Art of Selling with Retail's Merchant Prince · Feb 4, 2025 · at 14:26
Mickey Drexler, former CEO of Gap and J.Crew, explains why successful merchants must look forward intuitively rather than relying on past sales data.
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“No rear view mirror. Most people do rear view mirror, and they say, well, we sold last year this. Sometimes it's gonna go this way a lot. So you chase what's over in post peak.”
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