Drexler personally bought the Madewell trademark before launching it at J.Crew
Mickey Drexler · Mickey Drexler: The Art of Selling with Retail's Merchant Prince · Feb 4, 2025 · at 46:03
Mickey Drexler recounts how he acquired the historical Madewell trademark and subsequently launched it as a standalone brand at J.Crew.
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“David has a logo made well since 1937. He shows it to me. He said, what do you think? I said, it's fantastic. He said, well, do you want to buy it? I said, if the, yeah, but what about you? We can't afford it, whatever. I bought the name. I owned the name, and when we went public at J.Crew, Then we did Madewell”
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