Building a new mass-market digital advertising business is no longer viable
Ben Thompson · #40 Ben Thompson: Thriving in a Digital World · Sep 5, 2018 · at 1:01:16
Stratechery founder Ben Thompson discusses how Google and Facebook dominate the digital ad industry through advertiser tool integration and ROI efficiency.
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“The real sort of problematic angle to Google and Facebook is less the consumer front end and more the advertiser back end such that it's not really viable to build a mass market advertising business in the current day because Facebook and Google are so dominant.”
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