Kunal Shah: Western tech companies win users in India but fail on ARPU
Kunal Shah · Kunal Shah: Core Human Motivations · Jun 28, 2022 · at 15:50
Kunal Shah, founder of CRED and Freecharge, discusses the monetization challenges Western technology companies face when expanding into India.
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“And I think, therefore, a lot of Western companies struggle to make monetize from these markets. They can get a lot of DAUs and MAUs from this market, but rarely ARPU from this market because they don't understand what people pay for over here.”
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