Mackey: Clear grocery health ratings will drive away shoppers or get diluted
John Mackey · John Mackey: Building Whole Foods · Oct 29, 2024 · at 2:09:48
John Mackey, co-founder of Whole Foods Market, responds to host Shane Parrish's question about what would happen if grocery stores placed color-coded health ratings beside all products.
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“What they would do is they'd dumb it down so that a lot of stuff that you think is red now would all of a sudden be green. And the, It's like, because most of the food that we're selling in supermarkets is not good for people. And if you start telling the truth, two, one or two things is going to happen. People are going to be either stop shopping at your store because all that store selling is red food. I'm going to go to this other store that doesn't put all this red. It's the same food, but I don't want to know. I'm not confronted. I'm not confronted with it. Or they will be forced to change the ratio mix so that this, some of the red food now is Perceived to be healthy.”
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