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The Numbers Museum

Every specific figure ever claimed on the show. 665 match this view. Red rows are numbers the cited sources contradict.

AllDollarsMultiplesPercentagesBig numbers
FigureAs spokenThe claimWhoWhenChecked?
4% “four percent” Dr. Rhonda Patrick: Two Grams of Daily Fish Oil Raises Omega-3 Index to 8% Dr. Rhonda Patrick Apr 2, 2024 Supported
4% “four percent” Mullenweg: Automattic has an annual regretted employee churn of 3% to 4% Matt Mullenweg Jan 5, 2021 —
3.5% “3.5%” Hetty Green Loaned Consolidated New York City $1M at Below-Market 2% Interest Shane Parrish Oct 7, 2025 Supported
3.2% “3.2%” Housel: Paying off 3.2% mortgage was worst financial, best personal decision Morgan Housel May 28, 2024 —
3% “three percent” Tenev: Robinhood funds 3% card cashback via brokerage cross-sell flywheel Vlad Tenev Mar 3, 2026 —
3% “three percent” Tangen: Norwegian Politicians Can Spend at Most 3% of Fund Annually Nicolai Tangen Feb 17, 2026 Partly supported
3% “Three percent” Housel: Earning Average Market Returns for 50 Years Beats 97% of Investors Morgan Housel Jan 20, 2026 Supported
3% “three percent” Poilievre: Canada's 3% Population Growth Outpaces 1% Housing and Healthcare Growth Pierre Poilievre Dec 27, 2025 Supported
3% “three percent” Poilievre: Chief Billy Morin Cut Enoch Reserve Unemployment to 3% Pierre Poilievre Dec 27, 2025 Partly supported
3% “three percent” Home Depot Originally Spent 3% of Sales on Ads Versus Walmart's 1.5% Shane Parrish Dec 16, 2025 Supported
3% “Three percent” Forty percent of Americans eat plant-forward despite only 3% being vegetarian. Ron Shaich Nov 11, 2025 Supported
3% “three percent” Dyson routinely invested 20% of revenue into R&D against a 2% norm Shane Parrish Mar 25, 2025 Partly supported
3% “three percent” Karr: Scaling into new positions is an error driven by regret aversion Adam Carr Nov 12, 2024 —
3% “three percent” Thomas Zurbuchen: Rocket launches have a 1.5% to 3% failure rate Dr. Thomas Zurbuchen Dec 21, 2021 Contradicted
3% “three percent” Mullenweg: Automattic has an annual regretted employee churn of 3% to 4% Matt Mullenweg Jan 5, 2021 —
3% “three percent” Zurbuchen: Rocket launches have a 1.5% to 3% failure rate Dr. Thomas Zurbuchen Apr 6, 2021 Partly supported
3% “three percent” Konnikova: Professional poker tournament fields are 97% male Maria Konnikova Aug 4, 2020 Supported
3% “three percent” Garneau: Via Rail owns only 3% of its track, yielding to freight Marc Garneau Jul 2, 2017 Supported
2.5% “2.5%” Parrish: Only 2.5% of Americans owned stocks in 1929 Shane Parrish Feb 25, 2025 Supported
2% “two percent” Enders: Lifestyle Drives 80% of Health While Supplements Add 1-2% Dr. Giulia Enders Jun 23, 2026 —
2% “two percent” Harik: XPO tracks first and second derivatives of 10 daily KPIs Mario Harik Apr 14, 2026 —
2% “two percent” Ovitz: Leaders Must Resist Dopamine Addiction from Relentless Execution Momentum Michael Ovitz Feb 3, 2026 —
2% “two percent” Kroc's original McDonald's deal took 1.9% royalty, paying brothers 0.5% Shane Parrish Jan 27, 2026 Supported
2% “two percent” Poilievre: Canada's 3% Population Growth Outpaces 1% Housing and Healthcare Growth Pierre Poilievre Dec 27, 2025 Supported
2% “two percent” Hetty Green Loaned Consolidated New York City $1M at Below-Market 2% Interest Shane Parrish Oct 7, 2025 Supported
2% “two percent” Nooyi: Activists with 1-2% stakes should not agitate for board seats Indra Nooyi Jun 24, 2025 —
2% “two percent” Mackey: Approximately 0.5% of Americans are vegan and 2% vegetarian John Mackey Oct 29, 2024 Partly supported
2% “two percent” Bragg: Borrowed heavily at 1-2% interest rates to buy stocks John Bragg Oct 1, 2024 —
2% “2%” Bryan Johnson: Biomarkers Rank in Top Percentiles of 18- and 30-Year-Olds Bryan Johnson Feb 20, 2024 —
2% “two percent” Tavel: Diapers.com started as a 2% gross margin business Sarah Tavel Jun 15, 2021 Supported
2% “two percent” Lavingia: Startups Need Billion-Dollar Upside to Attract Big-Tech Talent Sahil Lavingia Dec 8, 2020 —
2% “two percent” Collison: Only ~2% of global consumer spending was online when Stripe began Patrick Collison May 2, 2018 Supported
2% “two percent” Bakshi: Costco Generates 20% ROE and High Turns on Sub-2% Margins Sanjay Bakshi Sep 18, 2015 Supported
1.9% “1.9%” Kroc's original McDonald's deal took 1.9% royalty, paying brothers 0.5% Shane Parrish Jan 27, 2026 Supported
1.5% “1.5%” Home Depot Originally Spent 3% of Sales on Ads Versus Walmart's 1.5% Shane Parrish Dec 16, 2025 Supported
1.5% “1.5%” Bryan Johnson: Cardiovascular Capacity Ranks in Top 1.5% of 18-Year-Olds Bryan Johnson Dec 24, 2024 —
1.5% “1.5%” Bryan Johnson: Biomarkers Rank in Top Percentiles of 18- and 30-Year-Olds Bryan Johnson Feb 20, 2024 —
1.3% “1.3%” Japanese competition dropped Intel's memory market share to 1.3% by 1985 Shane Parrish May 20, 2025 Supported
1% “one percent” Liemandt: Every grade and subject at Alpha School tests in top 1% Joe Liemandt Mar 31, 2026 Not publicly verifiable
1% “one percent” Liemandt: Alpha's top 1% students learn 3x faster than elite peers Joe Liemandt Mar 31, 2026 —
1% “one percent” Liemandt: Alpha Pays Middle Schoolers $1,000 for Top 1% Academic Performance Joe Liemandt Mar 31, 2026 —
1% “a percent” McDonald's buyout was financed by 12 institutions including Princeton and Ford Foundation Shane Parrish Jan 27, 2026 Supported
1% “one percent” Poilievre: Canada's 3% Population Growth Outpaces 1% Housing and Healthcare Growth Pierre Poilievre Dec 27, 2025 Supported
1% “one percent” Sutherland: Triggering outrage in 1% of people yields free earned media Rory Sutherland Dec 9, 2025 —
1% “one percent” Flexport handles approximately 0.1% of global containerized trade Ryan Petersen Aug 5, 2025 Supported
1% “one percent” Tan: YC companies raise ~$1B yearly with a 1% acceptance rate Garry Tan Apr 29, 2025 Supported
1% “one percent” Garry Tan: My AI existential risk 'p(doom)' score is 1% Garry Tan Apr 29, 2025 —
1% “one percent” Authors Should Target a 1% Review-to-Sales Ratio During Launch Week Charlie Hoehn Dec 10, 2024 —
1% “one percent” Mackey: Approximately 0.5% of Americans are vegan and 2% vegetarian John Mackey Oct 29, 2024 Partly supported
1% “one percent” Mackey: Whole Foods held under 1% of grocery share during FTC case John Mackey Oct 29, 2024 Supported
1% “one percent” Mackey: Whole Foods bulk food sales dropped from over 20% to under 1% John Mackey Oct 29, 2024 —
1% “a percent” Stalk: Unmanaged operations add value only 0.5% to 5% of total time George Stalk Jr. May 2, 2023 —
1% “one percent” Su'a: Top athletes succeed because they refuse to maintain backup plans Justin Su'a May 17, 2022 —
1% “one percent” Greenblatt: Scalable education requires training average teachers, not hunting top talent Joel Greenblatt May 18, 2021 —
1% “a percent” Lavingia: Startups Need Billion-Dollar Upside to Attract Big-Tech Talent Sahil Lavingia Dec 8, 2020 —
1% “one percent” Godin: Making someone's idea one percent better disincentivizes them Seth Godin Feb 23, 2021 —
1% “one percent” Naval Ravikant attributes all his material success to daily reading habits. Naval Ravikant Apr 11, 2017 —
0.7% “0.7%” Shaper scale users lost weight while standard scale users gained it Dan Ariely May 25, 2018 Partly supported
0.5% “0.5%” Kroc's original McDonald's deal took 1.9% royalty, paying brothers 0.5% Shane Parrish Jan 27, 2026 Supported
0.5% “half percent” Garry Tan: About 2.5% of Y Combinator startups become $10B decacorns Garry Tan Apr 29, 2025 Contradicted
0.5% “half percent” Garry Tan: Y Combinator's unicorn hit rate increased from 3.5% to 5.5% Garry Tan Apr 29, 2025 Supported
0.5% “half percent” Mullenweg: Automattic has an annual regretted employee churn of 3% to 4% Matt Mullenweg Jan 5, 2021 —
0.3% “0.3%” Shaper scale users lost weight while standard scale users gained it Dan Ariely May 25, 2018 Partly supported
0.05% “0.05%” Pasricha: Earning over $50,000 annually puts someone in top 0.05% globally Neil Pasricha Oct 18, 2022 Partly supported
0.001% “0.001%” Parrish: Selling one million copies ranks a book in the top 0.001% Shane Parrish Oct 18, 2022 Contradicted
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