Vogue

“Anna has been running Vogue for 11 years. Revenues are up to one hundred and forty-nine million.”

“Comfort breeds complacency, and discomfort breeds decision.”

“While Mirabella finished her final two weeks, Anna summoned all 120 Vogue staff to her HG office. One by one. Brief interviews. Three days later, 90 people remained.”

“The numbers told the story. 200,000 more copies sold than previous May.”

“The magazine had its biggest March issue since 1990, with ad pages up 5.9%. The September issue that year weighed 4.3 pounds and was packed with 734 pages. Mostly advertisements. It was the biggest issue in nine years and represented complete market dominance …”

“Vogue was one of only two magazines that stayed profitable.”

“Anna puts a 10,000 dollar Christian Lacroix jacket with 50 dollar guest jeans on her first Vogue cover.”

“The first rule of disruption is if you're going to get cannibalized, it's better to eat yourself.”

“Anna, she runs every magazine at Condé Nast, including Vogue at age 75.”

“Anna negotiated a deal where Condé Nast got a cut of all clothing purchases driven by the Vogue website, essentially inventing fashion e-commerce affiliate marketing.”

“When you explain every decision, people just learn to argue. When you just decide, they learn to anticipate.”