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transactional marketing

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 9, 2025 by Rory Sutherland · across every show →

Everything said about transactional marketing, oldest first

Dec 9, 2025 neutral
Insight
Sutherland: Bottom-of-Funnel Transactional Marketing Is Only a Third of the Game
“Now, don't get me wrong, all that bottom-of-the-funnel short-term transactional stuff is very important to get right. I'm not disparaging it, but it's only a third of the game.”
Rory Sutherland Dec 9, 2025 ▶ 44:18 How to Think Like a World-Class Marketer | Rory Sutherland
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