Theranos

“Now, it's very hard in the early nascent embryonic stages of a business to really, and I'm being intellectually honest here, know if somebody is going to be an absolute genius or a total fraud. Because the best storytellers are also the best con men, or women,…”

“In fact, when people would come up to me, and they'd say, I used your Steve Jobs book, like Elizabeth Holmes would, the person who invented Theranos launch Theranos. Say, oh, I use your Steve Jobs as a how-to book.”

“You know, she essentially used mimetic desire and could point to models of like powerful models of people that had invested in her company to draw in other models.”