supermarket shelves

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 30, 2017 by Rory Sutherland · across every show →

Everything said about supermarket shelves, oldest first

May 30, 2017
Insight
Sutherland: Supermarket shelf space unconsciously dictates consumer social norms
“Because when you look at supermarket shelves, we instinctively derive social information from the relevant prominence and proliferation of dry versus wet paper. And so we look at a supermarket shelves, we go, well, basically, there are a ton of dry Toilet roll…”
Rory Sutherland May 30, 2017 ▶ 1:03:43 Rory Sutherland: The Psychology of Advertising
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