Stratechery

“Once someone has given you 10 dollars, like they're going to carve out the time because they feel like they already paid for it. They better do it. And what's great about that is it, it's a forcing function for habit building where people get in the habit of r…”

“The way to truly scale, the truly have impact is not to just influence the people who read you directly. It's to influence the influencers as it were.”

“My goal when I started trajectory was that in five years, it could become my job. It actually became my job in a year, and I am now five years in, and, Far more successful than I would have ever imagined or made possible.”

“I start from business models. I start from trying to gain an understanding of a company's culture, you know, which I think goes back to a company's founding and the lessons it learned early on. And from that, look at what they do, look at what they might do, l…”

“The social media is viewed as such a bad thing for publications, but that's because they don't have the right business model. For me, social media is absolutely incredible. I mean, it's the most amazing channel that, that could ever be invented. I get to use i…”

“The metric that I used when figuring out when I wanted to actually launch it was I was looking at the number of visitors to the homepage on days that I didn't post. Because those were people that were searching out new content. They were going to trajectory sa…”

“I am well aware of how expensive credit cards are. It's my largest expense by a lot.”

“And the, you know, I've never done any marketing, you know, and this is, I think a thing where the internet is, is very, A huge benefit for publishers if you have this sort of model, because the friction for my subscribers to tell other people to try it out is…”

“There were tons of sites writing about technology, but the vast majority, all of them basically were writing about technology from a product perspective, from sort of product lens.”

“And, you know, at this point, for a long time, they're actually fifty-fifty, but at this point, my annual membership is actually a fair bit larger than my monthly membership, and I think that's great.”

“I'm going to deliver this product consistently for free. It's going to always be there for free. And then if you want more, you can pay to get more. So I wanted the feeling of pain to be a positive feeling where you're getting, this is such great stuff. I want…”

“I could write the exact same things, the exact same sort of person I was, and I've come along 10 years earlier, or five years earlier, and would not be successful. Yeah, absolutely. I'd be writing for like, you know, some like, magazine or whatever, make, you …”