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Richard and Maurice McDonald

2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 27, 2026 by Shane Parrish · said 31 times in 1 episodes since 2026 · across every show →

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brought up most by Shane Parrish (31)

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2026 31 mentions in 1 episode

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Everything said about Richard and Maurice McDonald, oldest first

Jan 27, 2026 neutral
Assertion Supported
Kroc's McDonald's contract required registered mail approval for specification changes
“He could not deviate from their specifications unless changes were approved in writing, signed by both brothers, and sent by registered mail.”
Shane Parrish Jan 27, 2026 ▶ 24:24 Ray Kroc : How McDonald’s Took Over America
Jan 27, 2026 neutral
Assertion Supported
Kroc's original McDonald's deal took 1.9% royalty, paying brothers 0.5%
“Kroc would take 1.9% of gross sales from franchisees. He proposed two percent, but the brothers talked him down. Tell a franchisee two percent, they said, and he'll block. Say one and nine 10th, and it sounds like less. Out of that 1.9%, the brothers would rec…”
Shane Parrish Jan 27, 2026 ▶ 24:49 Ray Kroc : How McDonald’s Took Over America
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