Red Bull, every mention
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tap a year for its mentions
every year anyone Shane Parrish 2Rob Fraser 2Rory Sutherland 1
Verbatim, from the transcripts: the passages where Red Bull comes up
Rob Fraser: The Power of Focus
- ▶ 24:55 Rob Fraser And I ultimately wanted, at the time, I loved brands like Lululemon and Red Bull. 2 times in the scene
Rory Sutherland: The Psychology of Advertising
- ▶ 1:10:45 Rory Sutherland Genuinely, Red Bull makes no rational sense whatsoever, ok?
- ▶ 1:11:12 Shane Parrish Wouldn't the same theory apply to Red Bull then? 2 times in the scene