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randomized control trial

also referred to as: randomized control trials

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement May 30, 2017 by Rory Sutherland · across every show →

Everything said about randomized control trial, oldest first

May 30, 2017
Assertion Partly supported
Sutherland: Advertising used randomized trials decades before medical science adopted them
“The randomized control trial was being widely used in advertising in the Edwardian era, and it took medical science and until about 1947, before they reached the same point of sophistication as the advertising industry.”
Rory Sutherland May 30, 2017 ▶ 37:28 Rory Sutherland: The Psychology of Advertising
Jul 11, 2018 neutral
Insight
MacAskill: Effective Altruism cannot rely solely on RCTs and quantification
“And in those areas, you just often don't have randomized control trials. Often you need to use, you know, less quantitative evidence, but that's okay. That doesn't rule that out. Not everything can be quantified.”
William MacAskill Jul 11, 2018 ▶ 12:33 #36 William MacAskill: The Science of Doing Good
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