Nike, every mention

21 scenes (said by Shane Parrish), the whole family · ← back to Nike

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every year anyone Shane Parrish 68David Heacock 3Sarah Tavel 1Sarah Jones Simmer 1Rob Fraser 1Randall Stutman 1Joe Liemandt 1Jim Collins 1Jack Kornfield 1Dr. Gio Valiante 1

Verbatim, from the transcripts: the passages where Nike comes up

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The Obsession That Built Nike | Phil Knight Feb 24, 2026 · 57 mentions

  • ▶ 0:59 Shane Parrish Today, Nike looks inevitable, but for nearly two decades, this company almost died daily. 3 times in the scene
  • ▶ 3:38 Shane Parrish Nike wasn't a job.
  • ▶ 4:15 Shane Parrish Nike isn't celebrating failure. 2 times in the scene
  • ▶ 7:18 Shane Parrish They were a band of misfits who had walked through the fire for the company. 4 times in the scene
  • ▶ 8:08 Shane Parrish I was putting in six days a week at Price Waterhouse, spending early mornings and late nights, and all weekends and vacations at Blue Ribbon. 2 times in the scene
  • ▶ 15:32 Shane Parrish The only thing he has going for himself right now is an unwavering belief in what he's trying to do, and it's the same force that will create Nike.
  • ▶ 16:47 Shane Parrish He has no way of knowing it yet, but soon, that name will become the most famous brand in sports.
  • ▶ 22:36 Shane Parrish While his wife is not happy, what comes out of that experiment totally changes the company. 2 times in the scene
  • ▶ 26:21 Shane Parrish Jeff Johnson suggested the name Nike after it came to him in a dream. 3 times in the scene
  • ▶ 27:58 Shane Parrish Nishu provided financing when American banks wouldn't, buying shoes from the factories up front so Nike could use his cash to actually run the business. 7 times in the scene
  • ▶ 30:22 Shane Parrish There's a garden at Nike headquarters today named after an issue, a small tribute to a debt that can never be fully repaid. 14 times in the scene
  • ▶ 33:15 Shane Parrish Just when Nike found its footing, its competitors found a weapon. 8 times in the scene
  • ▶ 35:12 Shane Parrish Nike needed a war chest. 6 times in the scene
  • ▶ 36:40 Shane Parrish Nike had signed LeBron as a teenager before he had played a single professional game. 3 times in the scene

Bernie Marcus: The Story of Home Depot Dec 16, 2025 · 1 mention

  • ▶ 49:09 Shane Parrish The orange apron had become as recognizable as a Starbucks cup or Nike swoosh, and they'd done it without sacrificing their original values.

Ed Stack: Lessons from Dick’s Sporting Goods [Outliers] Sep 23, 2025 · 10 mentions

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