NeXT, every mention

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every year anyone Shane Parrish 9Jim Collins 1

Verbatim, from the transcripts: the passages where NeXT comes up

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What 12 Years of Failure Taught Steve Jobs About Success Sep 1, 2026 · 45 mentions

  • ▶ 8:34 unnamed speaker They don't want him to start the new company. 3 times in the scene
  • ▶ 9:22 Shane Parrish And so he takes these five co-founders with him, he starts next, and then he's spending money like crazy at this point. 3 times in the scene
  • ▶ 16:07 unnamed speaker I saw emails where his executives would give him the numbers and say, look, literally, if you don't raise this much money by this date and sell this many cube computers, the company is going to fail.
  • ▶ 18:44 unnamed speaker It was Steve putting on a magic show, and as a result of Canon investing, and Ross Perot investing, and IBM set up a deal, that automatically raised the valuation of Next and gave it credibility. 5 times in the scene
  • ▶ 21:43 unnamed speaker Next Computer was revolutionary in its software. 9 times in the scene
  • ▶ 28:54 unnamed speaker Was personally funding two companies, Next Computer and Pixar, from 1985 to 1995. 2 times in the scene
  • ▶ 31:37 unnamed speaker Just how damaging his actions had been, just how damaging his need for total control was, and so he allowed his executives at Next to take over. 6 times in the scene
  • ▶ 35:23 Shane Parrish Steve's sort of like, not checked out, but not as involved at Next as he was.
  • ▶ 39:28 unnamed speaker Apple wasn't really looking at, at Next Computer. 3 times in the scene
  • ▶ 40:46 Shane Parrish Next step. 2 times in the scene
  • ▶ 44:50 unnamed speaker And don't get me wrong, he was still difficult, but having been through this crucible of next computer, he realized that you do have to step back and you have to let events unfold as they need to, rather than you trying to seize control at…
  • ▶ 46:54 unnamed speaker But at Next, what he learned was how to bring good expectations to the people around him, to lift them up rather than tear them down. 2 times in the scene
  • ▶ 48:08 Shane Parrish So if you had to summarize the lessons he learned, like, what are the key lessons that he learned through this period at Next?
  • ▶ 51:56 unnamed speaker In 1988, Steve released the cube computer, and this is Steve's big return. 2 times in the scene
  • ▶ 56:42 unnamed speaker He brings in his operating system from Next with its beautiful programming, the objects, the new technology, and he turns it into the foundation for everything that comes after. 2 times in the scene
  • ▶ 59:03 unnamed speaker Lorraine created structure in his life, a structure outside of Apple, and I think that, you know, Steve, as he got older, was able to not just be an Apple guy anymore, but was able to decenter his life among family, among Next, among Pixar.
  • ▶ 1:00:58 Shane Parrish One thing that doesn't make sense to me there is it sounds like Steve learned to learn from feedback and people around him during this time at Next.

Excellence Is the Capacity to Take Pain Jul 21, 2026 · 1 mention

#67 Jim Collins: Keeping the Flywheel in Motion Oct 1, 2019 · 1 mention

  • ▶ 5:34 Jim Collins In 1988, it was only three years, if my memory is right, since he'd been fired from Apple, the company he founded, or essentially, you know, forced out, but essentially lost his own company, and he'd gone off to start this next thing…
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