McCain Foods

“We had a one-page agreement, which I still have, which gave us the exclusive right to make onion rings under the McCain label in Canada, and we've been doing that for over 50 years”

“One of the best marketing tools you can have is use your own name. People catch on. McCain's would be a great example. Everybody knows McCain french fries.”

“There would be no lawyers, no complex contracts, just a handshake and a one-page agreement that's still enforced today, over 50 years later.”

“Four out of the five gold winners, it's only every two years, this award, and it's very, very rigorously judged. Four out of the five winners, namely McCain, your Canadian heroes. McCain, Yorkshire Tea, Specsavers, and Lathwaites, a wine company. Four out of t…”