London, every mention

Rory Sutherland: The Psychology of Advertising May 30, 2017 · 15 mentions

• ▶ 0:37 Shane Parrish This interview was recorded live in London, England.
• ▶ 16:10 Rory Sutherland So if you fly in from, um, London to Frankfurt or London to New York, it effectively says, right, someone spent an air ticket on this project, so we're going to devote the whole day to focusing on this project while Bob is over from London. 3 times in the scene
• ▶ 17:17 Rory Sutherland So a strange argument I've had recently is that in London, um, the taxi drivers to qualify as a black cab driver in London, you have to do a thing called the knowledge. 3 times in the scene
• ▶ 25:15 Rory Sutherland Now, one of the problems with a driverless car is that pedestrians will know that it's already known in London, by the way. 2 times in the scene
• ▶ 58:02 Rory Sutherland Um, we always call this in Ogilvy Change, we call this the Heathrow effect, that when, if you ever ask anybody to book you a flight from London to New York, they will always book you on a flight from Heathrow to JFK.
• ▶ 1:07:24 Rory Sutherland There's this fantastic, um, piece where Jeremy Bulmore, who is an advertising guy, uh, in London.
• ▶ 1:33:55 Rory Sutherland Now that's social intelligence, because when, when I first bought my first shitty secondhand car, I was living in London, where secondhand cars are cheaper in London than they are anywhere else in the country, because there are loads of… 3 times in the scene
• ▶ 1:39:37 Rory Sutherland I'm just explaining the level of poor understanding, I think, that one particular class of sort of liberal and semi-intelligentsia, you know, their whole world is all about brilliant, I'm going to spend three years working in London,