L'Oreal

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement May 30, 2017 by Rory Sutherland · across every show →

Everything said about L'Oreal, oldest first

May 30, 2017 positive
Insight
Sutherland: High fashion and cosmetics require high prices to boost self-confidence
“But then the other explanation is that in terms of cosmetics and in terms of fashion, You're doing it to signal to yourself that it enables you to feel confident in a way that actually you cannot will into existence. So you cut now in order for that to work, i…”
Rory Sutherland May 30, 2017 ▶ 1:14:38 Rory Sutherland: The Psychology of Advertising
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