Joel Raphaelson
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 30, 2017 by Rory Sutherland · said 3 times in 1 episodes since 2017 · across every show →
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brought up most by Rory Sutherland (3)
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2017 3 mentions in 1 episode
Everything said about Joel Raphaelson, oldest first
May 30, 2017
Sutherland: Consumers buy branded products for variance reduction rather than superiority
“When Joel said to David, I don't think people buy brand B rather than brand A because they think brand B is better. I think they buy brand B because they're more certain that it's good. In other words, they're considering not only the expected utility, but the…”