Jim Sinegal, every mention

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every year anyone Shane Parrish 24Indra Nooyi 6

Verbatim, from the transcripts: the passages where Jim Sinegal comes up

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How to Think Like a World-Class Marketer | Rory Sutherland Dec 9, 2025 · 1 mention

Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers] Aug 12, 2025 · 22 mentions

  • ▶ 0:22 Shane Parrish Jim Sinegal, co-founder of Costco, was even more direct when a reporter called him one day and said, gee, 5 times in the scene
  • ▶ 22:24 Shane Parrish If you ask Jim Senegal what he learned from Saul Price, he'll tell you a story. 6 times in the scene
  • ▶ 30:49 Shane Parrish The wholesale operation run by Jim Senegal.
  • ▶ 38:36 Shane Parrish Jim Senegal, who worked for Sol since he was an eighteen-year-old beggar at FedMart, was now out executing the master using his own ideas. 8 times in the scene
  • ▶ 43:55 Shane Parrish He wanted to talk about Jim Senegal and Bernie Marcus, the employees who understood why you treat customers like clients and not targets. 2 times in the scene

Former PepsiCo CEO Indra Nooyi: Lessons from the Top Jun 24, 2025 · 6 mentions

  • ▶ 1:14:45 Indra Nooyi So I called Jim Sinigal, who was at that time the founder and still running Costco. 6 times in the scene

Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers] Feb 11, 2025 · 1 mention

  • ▶ 11:25 Shane Parrish This virtuous cycle, which Sam Walton and later Jim Senegal would turn into billion-dollar empires at Walmart and Costco, was tested behind a counter in Toronto a century earlier.
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