James Dyson

“It'll be interesting to see what Dyson does with his legacy, but I suspect he won't be passing the business over to an MBA, but rather an engineer who cares deeply about the product About innovation. About the people working for the company.”

“This dismissive logic that if something were possible, industry giants would have already done it is the comfortable assumption incumbents have relied on throughout history, right until an outsider proves them catastrophically wrong.”

“Car companies used to be run by people who loved cars, he observed. They knew how to make the cars themselves, and they were always trying to make them better. Retail companies were run by people who knew how to sell. Now they're run by accountants and marketi…”

“The business grew to an annual turnover of 600,000 pounds, It captured more than half of the UK garden wheelbarrow market, Dyson recalled, but even so, we didn't make any money.”

“What appears from an outsider as an overnight success was in reality a fifteen-year journey from initial insight to commercial triumph. It was five years before the G-Force, but it was 15 before he really took off in the UK.”

“The only way to make real money is to offer the public something entirely new that has style as well as substance. And which they cannot get anywhere else.”

“The vacuum giants weren't just blind, they were trapped, because their business model ran on the razor and blades model, cranking out high margin replacement bags. A bagless vacuum didn't just challenge their technology, it threatened their whole way of busine…”

“For example, when Dyson decided to invest 2.5 billion in developing an electric car, a project that was ultimately abandoned in 2019, he did so without having to justify the massive expenditure to shareholders or a board of directors.”

“People do not want all purpose. They want high-tech specificity.”

“By the time he had achieved With the launch of the G-Force in Japan, Dyson had created 5127 prototypes, a number that has become mythical in innovation circles.”

“The outer cyclone rotating at 200 miles per hour removes large debris and most of the dust, while an inner cyclone rotating at 924 miles per hour creates huge gravitational force and drives the finest dust, even particles of cigarette smoke out of the air.”

“If you do what everyone else is doing, you're going to get the same results everybody else gets. But difference for its own sake isn't enough. It has to be the right kind, the kind that wins. That's advantageous divergence.”

“In the end, he will build 5127 prototypes of a vacuum. 5126 failures.”