Jaguar
3 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Nov 1, 2022 by Alan Mulally · said 3 times in 3 episodes since 2022 · across every show →
Mentions by year
brought up most by Rory Sutherland (1), Dr. Gio Valiante (1), Alan Mulally (1)
tap a year for its mentions
2026 1 mention in 1 episode
2025 1 mention in 1 episode
2022 1 mention in 1 episode
Everything said about Jaguar, oldest first
Nov 1, 2022 negative
Ford faced a projected $17 billion loss due to brand over-expansion
“They'd become a house of brands, and purchased Aston Martin, and Jaguar, and Land Rover, and Volvo, and still 70, 80% of the business was Ford, and which, as you know, you can't be world-class too many things at the same time, and so they were going to lose se…”
Dec 9, 2025 bearish
Sutherland: Jaguar could never win head-to-head against German luxury giants
“Jaguar was always trying to compete head to head with BMW, Mercedes, and Audi. And bluntly put, because of the scale of those entities, it was always going to lose. Because if you're the kind of person who's happy to buy a BMW, an Audi, or a Mercedes, and you'…”