I'm Feeling Lucky

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 9, 2025 by Rory Sutherland · across every show →

Everything said about I'm Feeling Lucky, oldest first

Dec 9, 2025
Assertion Supported
Sutherland: Vanishingly few Google users click 'I'm Feeling Lucky'
“The number of people who actually click it, i.e., I'm feeling lucky, take me straight to a single page, is vanishingly small. People want to choose between, you know, effectively above-the-fold options”
Rory Sutherland Dec 9, 2025 ▶ 3:14 How to Think Like a World-Class Marketer | Rory Sutherland
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