Hermès, every mention
2 scenes · ← back to Hermès
tap a year for its mentions
every year anyone Shane Parrish 1Rory Sutherland 1
Verbatim, from the transcripts: the passages where Hermès comes up
How to Think Like a World-Class Marketer | Rory Sutherland
- ▶ 24:26 Rory Sutherland And people who only fly once a year, who regard the trip to the airport as part of the holiday, and they love going through a shopping center and looking at Hermes outlets, or whatever.
April Dunford: The Marketing Expert
- ▶ 24:22 Shane Parrish When you think about consumer positioning, I'm really interested, and I know this isn't your sort of area of expertise, but when you walk into like a Louis Vuitton or a Hermes, how do you think about positioning such that they can charge