goal pursuit

“So if you ask the question, like, when do people quit? I think it's either because they, the value of the goal goes down for whatever reason, or their belief that they can achieve it.”

“That's sometimes why people also stop working on the goal is that they feel like they failed and they avoid that. They don't want to feel like a failure. They don't want that label put on them. That can be really challenging. And I think the problem is because…”

“And what she has found is that people get a burst of motivation or, you know, and performance increases. People engage in the goal-relevant activity at that halfway point if they look towards the finish line. Look towards what separates where I'm at right now …”

“We don't have stable amounts of motivation over the course of goal pursuit. This is some research by my friend Ayelet Fischbach. She calls it the middle problem. So basically what happens is we have a huge burst of motivation at the outset of a goal. We all ca…”