The Estée Lauder Companies, every mention
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Verbatim, from the transcripts: the passages where The Estée Lauder Companies comes up
The Outlier Playbook: The Patterns Behind Enduring Success
- ▶ 38:12 Shane Parrish That was the invisible thing, and that was what launched Estee Lauder.
Estée Lauder: A Success Story
- ▶ 18:14 Shane Parrish And it would launch Estee Lauder Cosmetics during the most unlikely time imaginable.
- ▶ 27:28 Shane Parrish She might suggest to her customer that a free makeup at Estee Lauder counter would enhance the new hat immeasurably. 3 times in the scene
- ▶ 34:43 Shane Parrish The same persistence that kept her in that waiting room all day would drive the company's expansion across continents. 2 times in the scene
- ▶ 38:15 Shane Parrish It also established Estee Lauder as not just a skincare company, but a fragrance house, which added an aspiration to the brand.
- ▶ 42:17 Shane Parrish When Estee Lauder launched a product in a dark brown box lined with brown, Revlon would follow, down to having workers hand paint white edges brown for weeks. 2 times in the scene
- ▶ 47:36 Shane Parrish An offer that would have given Estee Lauder its first foothold in Europe. 3 times in the scene
- ▶ 50:28 Shane Parrish Estee Lauder was in France at the Galerie Lafayette. 3 times in the scene
- ▶ 53:17 Shane Parrish For 18 months, Joe, Leonard, and eight other men in the firm became living laboratories. 2 times in the scene
- ▶ 55:55 Shane Parrish While Lauder was blue and gold, Clinique needed its own identity. 3 times in the scene
- ▶ 58:47 Shane Parrish Being family-owned meant they could do what public companies couldn't. 4 times in the scene
- ▶ 1:03:22 Shane Parrish Um, they remarried in 1942, and it was a key turning point for the company as well, because Joe would eventually work in the back office in the business. 7 times in the scene
- ▶ 1:10:42 Shane Parrish The company decided to go public in 1995 after nearly 50 years of private. 4 times in the scene
- ▶ 1:13:03 Shane Parrish Apple seems to have learned a lot from Estee Lauder as well, right? 2 times in the scene