emotional factor in design

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 18, 2020 by Frank Stephenson · across every show →

Everything said about emotional factor in design, oldest first

Feb 18, 2020
Insight
Stephenson: Great design makes consumers desire products they do not need
“You have to reach for the emotional factor that makes people want the car without really needing the car. And that emotional factor in design is, is vital. It's extremely important that you create a product that somebody necessarily doesn't need it, but wants …”
Frank Stephenson Feb 18, 2020 ▶ 34:14 #76 Frank Stephenson: Pushing the Limits of Innovation
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