Eaton's

8 statements across 1 episodes · 0 bullish · 2 bearish · 1 people on the record · first statement Feb 11, 2025 by Shane Parrish · said 61 times in 2 episodes since 2025 · across every show →

Mentions by year

brought up most by Shane Parrish (61)

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2025 61 mentions in 2 episodes 31 per episode

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Everything said about Eaton's, oldest first

Feb 11, 2025 neutral
Assertion Partly supported
The Canadian government told Eaton's it was too profitable
“They made so much money that the government told them that they were too profitable.”
Shane Parrish Feb 11, 2025 ▶ 4:29 Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers]
Feb 11, 2025
Assertion Supported
By 1920, Eaton's controlled 60% of Canada's department store sales
“Sales had exploded from twenty-two million in nineteen-oh-seven to one hundred and forty-one million in nineteen-twenty. The catalog alone brought in sixty million. They owned 60% of the entire country's department store sales.”
Shane Parrish Feb 11, 2025 ▶ 29:21 Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers]
Feb 11, 2025 neutral
Opinion
Timothy Eaton built trust on consistency, Jack on retail theater
“Timothy Eaton built trust through consistency. Jack Eaton would build an empire through theater.”
Shane Parrish Feb 11, 2025 ▶ 23:04 Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers]
Feb 11, 2025
Assertion Supported
Eaton's shipped complete prefabricated kit houses with a money-back guarantee
“Need an entire house? Eaton's would ship you every single board and nail and window with instructions, and everything came with that revolutionary guarantee, goods satisfactory, or money refunded.”
Shane Parrish Feb 11, 2025 ▶ 19:17 Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers]
Feb 11, 2025
Insight
Companies fail when successful founders pivot to serving their wealthy peers
“The family had fallen into a trap that still snares successful companies. They started serving customers like themselves, wealthy ones, forgetting that their wealth had come from serving everyone else.”
Shane Parrish Feb 11, 2025 ▶ 31:37 Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers]
Feb 11, 2025
Assertion Supported
Eaton's catalogs forced postal services to schedule extra delivery trains
“At times of year when the catalog was being released, there was coordination between Eaton's and the postal service to employ more delivery people and schedule more trains to fulfill the expected demand.”
Shane Parrish Feb 11, 2025 ▶ 19:44 Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers]
Feb 11, 2025 negative
Assertion Contradicted
Eaton's refused to accept third-party credit cards until 1981
“While competitors embraced bank cards in the 19 fifties, Eaton's clung to their own system until 1981.”
Shane Parrish Feb 11, 2025 ▶ 33:08 Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers]
Feb 11, 2025 negative
Assertion Supported
Eaton's Canadian retail market share collapsed from 60% to under 10%
“The giant that once owned 60% of Canadian retail had shriveled to less than 10%.”
Shane Parrish Feb 11, 2025 ▶ 37:22 Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers]
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