decision sciences

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Dec 9, 2025 by Rory Sutherland · across every show →

Everything said about decision sciences, oldest first

Dec 9, 2025 negative
Insight
Sutherland: AI must present options because humans require comparison to choose
“At the very least, you'll have to show them three or four or five skiing holidays from which they choose. Because we can't really choose in the absence of comparison.”
Rory Sutherland Dec 9, 2025 ▶ 1:54 How to Think Like a World-Class Marketer | Rory Sutherland
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