CRM
2 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Aug 20, 2024 by April Dunford · across every show →
Everything said about CRM, oldest first
Aug 20, 2024
April Dunford: B2B Buyers Choose Vertical-Specific Tools Over General-Purpose Products
“Like, you don't want the world's greatest general purpose CRM. You want the world's greatest CRM for people like you. That's how we win in this thing. If I walk in and say, we're just CRM, we're CRM for everybody, and we're just the greatest CRM ever, nobody w…”
Aug 20, 2024 positive
Dunford: Salesforce initially avoided enterprise incumbents by exclusively targeting SMBs
“Salesforce is actually a great example. When they started out, the enterprise part of CRM was absolutely dominated by a big competitor. So it didn't make sense for them to enter that market there. Instead, they entered the market at the very bottom. So they we…”