costly signaling
4 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 30, 2017 by Rory Sutherland · across every show →
Everything said about costly signaling, oldest first
May 30, 2017
Sutherland: Costly signaling provides early-stage funding for innovation
“I think that an awful lot of human innovation has been made possible by really a combination. Now, Jeffrey Miller agrees with me on this, but he, I mean, he's much better thinker than this than me, obviously, but that to some extent, sexual signaling or costly…”
May 30, 2017
Sutherland: Marketing is costly signaling demonstrating long-term commitment
“Marketing would make a lot more sense to everybody, because a very large part of marketing is really costly signaling. So, you know, the cost of something particularly the upfront cost of something which may only pay off over time is a very, very reliable gaug…”
May 30, 2017
Sutherland: Business air travel primarily serves as costly signaling to clients
“A large part of the reason for air travel is not that you couldn't do what you do in a phone call. It signals through both the cost of the tickets and the effort required to make the journey the importance of a client's business.”