Coca-Cola, every mention
8 scenes (said by Shane Parrish) · ← back to Coca-Cola
tap a year for its mentions
every year anyone Shane Parrish 11Christopher Davis 6Gary Taubes 5Joel Greenblatt 4Tobi Lütke 2Rory Sutherland 2Ron Shaich 2Jeff Annello 2Veronique Rivet 1Tracy Britt Cool 1
Verbatim, from the transcripts: the passages where Coca-Cola comes up
Harrison McCain: The Potato Farmer who Went Big
- ▶ 18:54 Shane Parrish A McCain Foods marketing employee heard through the grapevine that Coca-Cola was planning to introduce a mixture of five citrus juices that had already succeeded in the U.S. market, so he registered the trademarked 3 times in the scene
- ▶ 33:56 Shane Parrish When a marketing employee swiped a trademark from Coca-Cola, Harrison sold it back for one dollar.
Bernie Marcus: The Story of Home Depot
- ▶ 46:46 Shane Parrish They had more associates there than anywhere else, and Home Depot had become as important to Atlanta as Coca-Cola or Delta or CNN.
Charlie Munger: The Psychology of Human Misjudgment [Outliers]
- ▶ 32:53 Shane Parrish The 10th pattern explains why advertisers never show Coca-Cola next to news about dead children. 2 times in the scene
Steve Wozniak: The Engineer Who Built Apple [Outliers]
- ▶ 9:33 Shane Parrish Typically, once I started a design, I'd stay up very late one or more nights in a row, sprawled on my bedroom floor with papers all around and a Coke can nearby.
Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]
- ▶ 34:22 Shane Parrish Therefore, Grant McFadden doesn't have enough renumerative law business to keep you in Coca-Cola.
Chris Davis: Three Generations of Wealth
- ▶ 1:24 Shane Parrish Today, my guest is Christopher Davis, a member of the board of directors of Berkshire Hathaway and the Coca-Cola company, and the chairman of Davis Select Advisors, an independent investment management firm founded in 1969 that oversees…
#4 Jason Zweig: Elevate Your Financial IQ
- ▶ 52:36 Shane Parrish At least, because that would buy a Coke, right?