category creation
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Aug 20, 2024 by April Dunford · across every show →
Everything said about category creation, oldest first
Aug 20, 2024 negative
Dunford: Fabricating new categories confuses buyers and leads to commercial failure
“So I've seen a lot of companies have come to me that have attempted to do category creation or pretend that they're doing this new category of things, and then it's Been a disaster. Customers are just very confused. They don't understand why this is different …”