broadcast journalism

“You know, no subordinate clauses wet, no complicated sentence structures, et cetera. One thought per sentence. You're trying to create you're trying to sculpt information so that it can be easily understood and absorbed by the brain.”

“She used to say that a story is like a shark. It has to keep moving forward or it dies, right? Or you can imagine it as a trapeze, where the listener, you have to provide that next rung for the listener. There can't be any gaps or they fall.”