British Airways, every mention
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tap a year for its mentions
every year anyone Rory Sutherland 3
Verbatim, from the transcripts: the passages where British Airways comes up
How to Think Like a World-Class Marketer | Rory Sutherland
- ▶ 36:17 Rory Sutherland I mean, I would argue that the call center of British Airways should be on the same floor as the boardroom.
Rory Sutherland: The Psychology of Advertising
- ▶ 14:57 Rory Sutherland You know, it should have been the rich man's British telecom, not the poor man's British airways.
- ▶ 58:20 Rory Sutherland The reason they do that is, if you book someone Heathrow JFK, which is the default, it's probably not the best solution for a lot of people, but if anything goes wrong, they'll blame British Airways.