Bose
also referred to as: bose acoustics
2 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Oct 19, 2021 by Robert Cialdini · said 4 times in 2 episodes since 2019 · across every show →
Mentions by year
brought up most by Robert Cialdini (2), Daniel Gross (2)
tap a year for its mentions
2021 2 mentions in 1 episode
2019 2 mentions in 1 episode
Everything said about Bose, oldest first
Oct 19, 2021 positive
Cialdini: Moving expert testimonials to top of Bose ad increased sales 15%
“I know that when Bose Acoustics we were working with them, when they added to an ad for a product that they had called the Bose Wave Music System A line of testifiers right at the start of the ad, all over to the left, just as you read the ad, and up at the to…”
Oct 19, 2021 positive
Cialdini: Reframing Bose Ad Headline Around FOMO Increased Sales 45%
“What we did was to change the word new to hear what you've been missing. The idea of missing out says, no time for waiting. No, no, I have to get this. I don't want to miss it. I don't want to miss out on this great thing, right? That change produced a 45% inc…”