book

“A really good book costs 10 or 20 dollars, and it can change your life in a meaningful way. So it's not something I believe in saving money on. And this is even back when I was broken. I had no money. I always spend money on books. I never viewed that as an ex…”

“If you give a book away, the danger is a person will read it just because it's a gift. Unless you think it's the book they should be reading, it's actually a slightly cruel act to give someone a book.”

“Books are sort of the closest you'll ever come to finding cheat codes for real life. It's like, you can access the entire learnings of someone, someone else's career, and, you know, sitting down for, you know, what is it, 12:14 hours, if you're a slow reader.”

“I always demanded Myself to finish books, and I actually heard Bill Gates actually say something similar recently. He always finishes a book. I could not think of worse advice. I think the main goal is to be reading a lot and if you find that yourself caught i…”

“Many people talk about the length of books and the fact that the content is repetitive and books should be shorter. That way people would read more, but I actually think the potency of it is that it's long and the narrative is repeated over and over and over a…”

“So that book is going to fail. I happily put that in writing right this minute. That book is going to fail.”

“A book is two things. First, it's a signal to the reader to say this person, who you know could have written a blog post, decided to devote a year of his or her life to handing it to you in this complete form that is timeless and shareable. And the second part…”

“57% of Americans read zero books last year.”

“A lot of the reason that people don't like reading, why people don't read as much as they should, or if they say, ah, I'm not a big reader. A lot of the reason is because they feel like morally that they need to finish every book that they start. And we realiz…”

“The best books are written for one or two real people on the other end, and a lot of authors write as though they're speaking to a huge general audience or to their perceived fan base, the entire fan base. It's the fastest way, in my opinion, to kill a book be…”

“The method I encourage is teach it in real time first. And ideally, you're somebody who's already transformed numerous people, at least three, with the transformation that you're trying to codify into a book. So generally speaking, you ought to have coached, c…”

“Virtually all books that sell more than 10,000 copies are driven by word of mouth.”

“Every word that you write is actually an obstacle that the reader does not want to have to go through. Your book is an obstacle between them and the result that they want.”