behavior change

“I think changing behavior is extremely difficult. There are a few tips and, you know, a few guidelines about how to do that, but anybody who is very optimistic about changing behavior is just deluded. It's hard to change other people's behavior. It's very hard…”

“That information alone does not reliably lead to sustained behavior change. Now information can be part of the puzzle, but that alone doesn't seem to do the trick for most people. So seeing statistics, seeing data won't necessarily change somebody's behavior i…”

“You can change the person to make it easier to do by skilling them up. You can change the environment by giving people tools and resources or yourself tools and resources. And in the third approach, if you need this, you take it and you just Scale the behavior…”

“I think changing behavior is extremely difficult. There are a few tips and, you know, a few guidelines about how to do that, but anybody who is very optimistic about changing behavior is just deluded. It's hard to change other people's behavior. It's very hard…”

“Rather than making it attractive, make it unattractive. That one is the most difficult of the four and probably the place that I would recommend focusing on the least because it's hard to change your desires.”