B2B sales storytelling
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Aug 20, 2024 by April Dunford · across every show →
Everything said about B2B sales storytelling, oldest first
Aug 20, 2024 positive
Dunford: B2B sales storytelling must map market-wide trade-offs
“What we need to do in good sales storytelling and B to B is help customers understand how to confidently make a decision. In order to do that, I have to paint a picture of the whole market so they feel good that they understand, ah, if I choose this, I'm choos…”