B2B buyers

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Aug 20, 2024 by April Dunford · across every show →

Everything said about B2B buyers, oldest first

Aug 20, 2024
Assertion Contradicted
Dunford: Half of B2B buyers are first-time category purchasers
“Half the people doing a purchase in B to B have never purchased a product like yours before. So they're doing this for the first time.”
April Dunford Aug 20, 2024 ▶ 54:57 April Dunford: The Marketing Expert
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