B to B storytelling
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Dec 24, 2024 by April Dunford · across every show →
Everything said about B to B storytelling, oldest first
Dec 24, 2024 negative
Dunford: The hero's journey framework fails for B2B sales storytelling
“The problem with that storytelling arc is there's kind of no competitor in there, and if we think about what a buyer is actually trying to figure out is, why pick you over the other guys? A hero's journey doesn't really give us an arc To do that.”