B to B buyers

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 24, 2024 by April Dunford · across every show →

Everything said about B to B buyers, oldest first

Dec 24, 2024 neutral

Assertion Contradicted

Dunford: Half of B2B software buyers are purchasing for the first time

“Half the people doing a purchase in B to B have never purchased a product like yours before. So they're doing this for the first time.”

April Dunford Dec 24, 2024 ▶ 30:58 Best of 2024: The Blueprint for a Transformative New Year

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B to B buyers

Everything said about B to B buyers, oldest first

Turn any episode into a week of clips.