American fast-moving consumer goods company
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Dec 9, 2025 by Rory Sutherland · across every show →
Everything said about American fast-moving consumer goods company, oldest first
Dec 9, 2025 negative
Ogilvy Australia made only $350k on an idea that generated $1 billion
“There's an idea conceived by Ogilvy Australia. It has made that company in excess of a billion dollars in the last 10 years. It's still running. It runs in something like a hundred markets. Still useful today. For that idea, the agency in Australia got paid 35…”