Alfa Romeo

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Dec 9, 2025 by Rory Sutherland · said 3 times in 2 episodes since 2025 · across every show →

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brought up most by Shane Parrish (2), Rory Sutherland (1)

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Everything said about Alfa Romeo, oldest first

Dec 9, 2025 positive
Insight
Sutherland: Strong brands possess unique credibility to establish weird product categories
“You know, the brand power you have, you see, you know, if you're Apple or Ford or whatever, people will buy a weird product from you much more readily than they will from Alfa Romeo. Right. Because they go, well, if Ford is doing it, you know, it must be ok. R…”
Rory Sutherland Dec 9, 2025 ▶ 1:53:26 How to Think Like a World-Class Marketer | Rory Sutherland
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