Al Ries, every mention
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tap a year for its mentions
every year anyone April Dunford 4
Verbatim, from the transcripts: the passages where Al Ries comes up
April Dunford: The Marketing Expert
- ▶ 38:36 April Dunford If you read the original book on positioning, it was called Positioning the Battle for Your Mind by these guys Ries and Trout. 4 times in the scene