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advertising agencies

2 statements across 1 episodes · 0 bullish · 2 bearish · 1 people on the record · first statement May 30, 2017 by Rory Sutherland · across every show →

Everything said about advertising agencies, oldest first

May 30, 2017 negative
Insight
Sutherland: Advertising agencies falsely pitch intuitive ideas as sequential logic
“You actually invite the client in and you pretend that you arrived at this insight or flash of imagination through the deployment of sequential logical thought. And of course the whole thing is a complete misrepresentation of what happened. What you did is you…”
Rory Sutherland May 30, 2017 ▶ 1:06:13 Rory Sutherland: The Psychology of Advertising
May 30, 2017 negative
Opinion
Sutherland: Metropolitan ad agencies fail if they misunderstand 50% of citizens
“It is a serious challenge to advertising agencies. If you genuinely have an advertising agency in a huge metropolitan city, which completely fails to understand 50% of the population of the country which it serves”
Rory Sutherland May 30, 2017 ▶ 1:41:58 Rory Sutherland: The Psychology of Advertising
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