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advertising

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Mar 19, 2019 by Jason Fried · across every show →

Everything said about advertising, oldest first

Mar 19, 2019
Disclosure
Fried: Basecamp has no marketing budget and spends nothing on advertising
“And we don't have a marketing budget. We don't spend any money in advertising.”
Jason Fried Mar 19, 2019 ▶ 51:29 #54 Jason Fried: Doing the Enough Thing
Dec 9, 2025 positive
Insight
Rationality is merely the bronze standard in creative fields like advertising
“This is what's weird about working in advertising, by the way, and I think it's probably similar to theoretical physics, and it's probably similar to entrepreneurialism, ok, which is what's unusual about those fields, is that rationality is the bronze standard…”
Rory Sutherland Dec 9, 2025 ▶ 57:16 How to Think Like a World-Class Marketer | Rory Sutherland
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